Cameron Elliott A2 Media Blog

Digital Technology, as we know it, is generally the means of which the creation of media is accomplished on. Digital technology covers a large spectrum of different types of technology, ranging from programs like Final Cut Pro and Photoshop CS6 to actual hardware such as the Macs we have been using to edit and develop, and the cameras that we use to record the actual footage. There is a noticeable relationship between the digital media technology and the idea of creativity in media. It's a well-known fact that creativity is enhanced by the access of greater digital technology, for an abundance of different reasons. My work has changed very noticeably over the 2 years due to a greater accessibility to digital technology and understanding of it. An example is my understanding of social network accessibility to promote my ideas and get a gauge of what the audience want to see with regards to my product. Moreover, My skills developed significantly across the two years because

All types of media have certain conventions that need to be adhered to in order to be recognised as a part of their respective genre. Specifically to the film industry, there is the horror sub genre, and then even more specific sub-sub genres, such as Splatter, Slasher, etc. As a result, there are very specific conventions related to my media product, with the important factor being that the conventions take on newer meanings each time they are repeated or slightly subverted.  For my Media AS Level, I created a music magazine that exhibited various features and conventions due to me copying a current music magazine and using it as an inspiration. However, the difference is, I did not understand the conventions properly, I was just utilising them due to a knowledge that they were commonplace in RMT. I did not display a great deal of creativity in this manner, rather predictably, due to my lack of any real understanding of what the numerous conventions of music magazines meant,