Cameron Elliott A2 Media Blog

RESEARCH AND PLANNING ESSAY  Research and Planning was a staple of nearly all of my media projects during my time on the course. The vast majority of all of my projects required a lot of preparation, with that preparation coming in the form of my Research and Planning. First of all, The primary task that I completed on the A-Level Media course was the College Magazine. This task was very much a 'control' example as we attempted this task with minimal to no prior experience of creating a magazine using InDesign, and absolutely no Research or Planning. As a class, we were given a brief template to follow and that was it when it came to a formula to follow. As a result, the work was particularly ineffective and didn't look at all like a magazine you'd find on the shelves anywhere in real life. Because of the rigid structure and generic examples, we were not allowed to exhibit much creativity at all, and therefore my piece was not unique at all. In addition, I ...

What is Creativity? In essence, Creativity is the ability to think and act imaginatively, in ways that people either haven't done so before, or think and act in a unique adaptation of ways that have been done before. Creativity is pushing the boundaries of a certain field to new distances and creating a product that is not only original, but thought provoking also. I did my summer trailer alone, which gave me full 'creative control' when it came to the coursework piece that I handed in.  Technology is absolutely instrumental with regards to creativity in media. In my summer trailer, I decided to use the camera of my iPad to record the scenes for my trailer. The various lighting and focus options on the camera app itself allowed me to manipulate the picture in the way that I want. Afterwards, I edited the colours and picture quality on AVS Video Editor, further utilising modern technology to enhance the creativity of my piece. In AVS Video Editor, I made the p...